“Like a running shoe, clothing label and soda pop brand, a country’s reputation helps define it against other nations in the world. A strong country brand helps build a clear narrative for the benefit of visitors. According to FutureBrand, some nations are better at maintaining their image than others. With the help of 35,000 business and leisure travellers, 14 research markets, and 102 experts in 16 countries, the 2011 Country Brand Index ranked 113 nations in categories like value systems, quality of life, investment opportunities, heritage and culture and tourism.”
Guess which one made it to number one!